1、发展现状

　　1. Status of development

　　大庆市共有文化和旅游企业795家，文化经营企业578家，其中：演出经纪机构7家;演出场所经营单位1家;文艺表演团体15家;经营性互联网文化单位33家;互联网上网服务营业场所217家，娱乐场所302家，艺术品经营单位3家。旅游企业217家，其中：A级旅游景区21家;旅行社总社46家;驻庆分社35家;服务网点98家;星级旅游饭店17家。全市注册导游员达1300余人。大庆先后获得“中国文旅融合示范城市”“中国最佳红色文化体验旅游城市”“中国最佳康养休闲旅游城市”“中国特色工业文化体验旅游城市”等荣誉称号。

　　Daqing City have a total of 795 cultural and tourism enterprises and 578 cultural business enterprises including 7 performance brokerage institutions, 1 performance venues operating units, 15 cultural performance groups, 33 operating Internet culture units, 217 Internet access service business premises, 302 entertainment venues, 3 artwork business units. 217 tourism enterprises includes 21 A-class tourist attractions, 46 travel agencies head office; 35 branches in Qing; 98 service outlets; 17 star tourist hotels. The city’s registered tour guides reached more than 1,300 people. Daqing has been awarded “China’s cultural tourism integration demonstration city”, “China’s best red culture experience tourism city”, “China’s best recreation and leisure tourism city”. “China’s special industrial culture experience tourism city” and other honorary titles.

　　2、产业资源集聚

　　2. Industrial resource concentration

　　大庆石油文化、生态湿地、地热温泉、湖泊水系、草原民俗、休闲农业等资源种类多样，“黑金”石油文化旅游产品特色鲜明，“白金”冰雪温泉旅游产品影响较大，“黄金”大健康旅游产品亟待开发，围绕打造石油主题游乐项目、冰雪温泉体验活动和养生康养产品体系潜力巨大，特别是依托地域文化的“第四纪猛犸象”形象IP、依托冰雪场馆的冰上运动体验和依托生态湿地温泉的康养旅游项目，易于互相组合、深度、高效开发，利于景区规模做大、产品内容丰富、项目层级提升。

　　Daqing oil culture, ecological wetlands, geothermal hot springs, lakes and water systems, grassland folklore, leisure agriculture and other resources are diverse, “black gold”oil culture tourism products have distinctive characteristics, “white gold” ice and snow hot springs tourism products have a greater impact, “gold”health tourism products need to be developed. The “gold” health tourism products need to be developed, around the creation of oil-themed amusement projects, ice and snow spa experience activities and health and recreation product system has great potential, especially the “Quaternary Mammoth” image IP relying on regional culture, relying on ice and snow stadiums In particular, the “Quaternary Mammoth” image IP based on regional culture, ice sports experience based on ice and snow stadiums and recreation tourism projects based on ecological wetland hot springs are easy to combine with each other, deep and efficient development, which is conducive to a larger scale of scenic spots, rich product content and project level upgrading.

　　3、区位交通便捷

　　3. Convenient transportation in the area

　　大庆地处哈长城市群重要节点，萨尔图机场开通15条国内航线，已与大连、西安、成都等21个城市实现通航;大庆东站、大庆西站、哈大齐客运专线相继建成通车，肇源新港实现江海联运;城市主要出入口全部与哈大高速、大广高速、绥满高速三条重要高速连通，通往市内重点景区的道路全部硬化，市内外自驾游极为便利。

　　Daqing is located in an important node of Ha-Chang city group, Saltu airport has opened 15 domestic airlines, and has been connected with 21 cities such as Dalian, Xi'an, Chengdu, etc.; Daqing East Station, Daqing West Station and Hadazhi Passenger Dedicated Line have been completed and opened to traffic, and the new port of Zhaoyuan has realized river and sea transportation; all the main entrances and exits of the city are connected with three important highways, namely Hadazhi Expressway, Da Guang Expressway and Suiman Expressway, and the roads leading to key scenic spots in the city All roads leading to key scenic spots in the city are hardened, making self-driving tours within and outside the city extremely convenient.

　　4、文化多元独特

　　4. Cultural diversity and uniqueness

　　大庆地区有着悠久的人文历史和丰厚的文化积淀，特别是汉代以来中原移民文化的积淀、近代以来外来文化民俗的浸润和建国以来现代工业文明的冲击，以及黑龙江省唯一的少数民族自治县杜尔伯特蒙古族自治县坐落于此，来自祖国各地的民族文化与粗犷豪放的关东文化、黑土文化、辽金文化、满蒙文化及其他少数民族文化相互影响，积淀形成独具特色的人文底蕴，多种元素的集聚、碰撞、融合，渐渐演化成一种全新的大庆地域特色文化，体现出雄浑淳厚、包容开放的文化特性。

　　Daqing has a long history of humanities and rich cultural accumulation, especially the accumulation of Chinese immigrant culture since the Han Dynasty, the infiltration of foreign culture and folklore since modern times and the impact of modern industrial civilization since the founding of the People's Republic of China, as well as the only minority autonomous county in Heilongjiang Province, Dulbert Mongol Autonomous County, is located here. The influence of ethnic cultures from all over the country and the rugged and bold Guan Dong culture, Heilu culture, Liao Jin culture, Manchu-Mongolian culture and other minority cultures have formed a unique humanistic heritage, and the gathering, collision and integration of various elements have gradually evolved into a new regional culture of Daqing, reflecting the cultural characteristics of majestic and simple, inclusive and open.

　　5、市场潜力较大

　　5. High market potential

　　大庆是黑龙江经济发展的“副发动机”和“第二引擎”，城镇居民人均可支配收入位列东北地区“第一梯队”，是全国42个相对富裕地区之一，属于重要的旅游客源地。大庆虽然自身人口不多，但其周边350公里和高铁3小时车程内包括：哈尔滨、齐齐哈尔、绥化和长春、吉林、松原、白城等省内外主要城市，属于哈长城市群经济最具活力区域。特别是随着哈佳、哈牡、京沈以及京哈高铁相继开通，大庆将进入一个范围更大、市场更广的发展圈层，客源市场将会重塑。作为东北综合实力较强的城市，地处重要旅游线之上的大庆，拥有旅游异军突起的发展空间与潜力。

　　Daqing is the “sub-engine” and “second engine” of Heilongjiang’s economic development, and the per capita disposable income of urban residents ranks in the “first echelon” of the northeast region, and is one of the 42 relatively It is one of the 42 relatively affluent regions in China and an important source of tourism. Although Daqing has a small population, its surrounding area of 350 km and 3 hours by high-speed railway includes Harbin, Qiqihar, Suihua and other major cities inside and outside the province, such as Changchun, Jilin, Songyuan and Baicheng, which is the most dynamic area in the economy of Ha-Chang city group. Especially with the opening of Hajia, HaMu, JingShen and Beijing-Harbin high-speed railway, Daqing will enter a development circle with a larger scope and wider market, and the passenger market will be reshaped. As a city with strong comprehensive strength in northeast China, Daqing, which is located on an important tourism line, has the space and potential for the development of tourism to emerge.

　　6、发展方向

　　6. Development direction

　　①全域提质

　　利用3—5年时间，重塑城市旅游品牌IP形象，打造“工业学大庆”旅游小镇、亲子综合体主题乐园等百万级流量的精品项目，构建产旅融合的泛旅产业集群，提升全域旅游公共服务配套水平，完善立体精准营销体系，培育成熟稳定的国内外客源市场，力争将大庆打造成知名的石油科创休闲旅游目的地、中国冰湖品质度假旅游目的地、中国品质康养旅游目的地，最终建设成为产业互融的全域品质旅游目的地。

　　①Whole area quality improvement

　　It takes 3-5 years to reshape the city’s tourism brand IP image, create the “industrial learning Daqing” tourism town, parent-child complex theme park and other high-quality projects with million-level traffic, build a pan-travel industry cluster with industry-travel integration, improve the level of public service support for tourism in the whole area, improve the three-dimensional precise marketing system, cultivate mature and stable domestic and foreign source markets, and strive to make Daqing a famous oil science and innovation leisure tourism destination, China’s glacial lake quality vacation tourism destination, China’s quality recreation tourism destination, and finally build into an industry-integrated all-area quality tourism destination.

　　②精品驱动

　　依托大庆“黑金石油科创”、“白金冰雪度假”、“黄金大健康”产业优势，重点建设“城市湖链”公园、“黑金硅谷”欢乐旅游城、“百里冰湖”旅游度假区、石油工业遗产旅游区、国际温泉康养旅游城、国家乡村公园等精品旅游项目，引进房艇、低空飞行营地、精品民宿等旅游新业态，争创国家级5A景区、国家级旅游度假区等“国字号”旅游品牌。

　　②Boutique Drive

　　Relying on the industrial advantages of Daqing “black gold oil science and innovation”, “platinum ice and snow resort” and “gold health”, focus on the construction of “urban lake chain Park”, “Black Gold Silicon Valley” Happy Tourism City, “Hundred Miles Ice Lake” tourism resort, oil industry heritage tourism area, international hot spring recreation tourism city, national rural park and other high-quality tourism projects, the introduction of houseboats, low-altitude flight camps, high-quality B&B and other tourism projects. The introduction of new tourism industry such as houseboats, low-altitude flight camps, boutique B&Bs, and the creation of national 5A scenic spots, national tourism resorts and other “national”tourism brands.

　　③全景畅游

　　依托大广高速、哈大高速、绥满高速等旅游快速通道，打造景观优美的快速交通风景廊道，构筑独具大庆特色的“全景自驾”目的地蓝图，重点建设“百年油田”、“城市湖链”、“百湖风光”、“铁人足迹”、“黄金粮带”、“田园牧歌”、“原乡野趣”七大旅游风景公路，实现“城景通”、“路路通”。

　　③Panoramic tour

　　Relying on Dagang Expressway, Hada Expressway, Suiman Expressway and other fast travel corridors, create a beautiful landscape of fast traffic scenic corridor, construct a unique “panoramic self-driving” destination blueprint with Daqing characteristics, focusing on the construction of “hundred years of oil fields”, “city lake chain”, “hundred lakes scenery”, “iron man footprints”, “golden grain belt”, “iron man’s footprints”, and “golden grain belt”. “City Lake Chain”, “Hundred Lakes Scenery”, “Iron Man Footprints”, “Golden Grain Belt” and “pastoral”, “wilderness of the original countryside” seven major tourist scenic highway, to achieve “city scenery pass”, “road pass”.

　　大庆旅游产业发展将以习近平新时代中国特色社会主义思想为指导，以“文化引领、生态优先、绿色发展”为遵循，以“全域发展、全季旅游、全链融合”为视角，以承办2022年黑龙江省第五届旅游产业发展大会为契机，把产业发展与促进全域旅游、提升城市功能、推动区域创新、引领产业转型、驱动科技赋能、带动乡村振兴紧密结合，将旅游产业培育成为大庆转型创新的杠杆产业、加快新旧动能转换的先导产业、提升城市整体形象的窗口产业、满足美好生活需要的幸福产业，全力打造“世界一流的石油工业旅游目的地、中国知名的红色旅游目的地、中国城中湿地生态旅游目的地、中国北方温泉康养目的地和黑龙江特色民族风情体验目的地”，为大庆加快建设世界著名的资源转型创新城市、中国新兴的数产深度融合城市、全省领先的高质量发展城市“三个城市”作出更大贡献。

　　Daqing tourism industry development will be guided by Xi Jinping’s thought of socialism with Chinese characteristics in the new era, guided by “culture-led, ecological priority and green development”, guided by “whole area development, whole season tourism and whole chain integration”, and guided by hosting the 2022 Heilongjiang Province Fifth Tourism Industry Development Conference as an opportunity, the industry development and promote the whole area tourism, improve the city function, promote regional innovation, lead industrial transformation, drive technology empowerment, drive rural revitalization closely combined, the tourism industry will be cultivated into Daqing transformation and innovation of the lever industry, accelerate the old and new dynamic energy conversion of the pioneer industry, improve the overall image of the city window industry. To meet the needs of a better life, We will make every effort to build “a world-class oil industry tourism destination, a famous red tourism destination in China, a wetland ecological tourism destination in China, a hot spring recreation destination in northern China and a special ethnic experience destination in Heilongjiang”, so as to speed up the construction of Daqing as a world-famous innovative city of resource transformation, an emerging Chinese city of deep integration of digital industry and a leading city in the province. The “three cities” will make greater contribution to accelerating the construction of Daqing as a world-famous innovative city of resource transformation, an emerging city of deep integration of digital production in China, and a leading city of high-quality development in the province.